Lucy AR Designs understands that a massive 62% of companies outsource their content marketing and 64% say it is their biggest challenge! 87% of content marketing is shared through social media, so this doesn't have to be a costly strategy!

 

What is Content Marketing?

If you're a marketing newbie and don't understand what content marketing means, I've found a formal definition for you:

 

"Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. A content marketing strategy can leverage all story channels (print, online,

in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups. Content marketing is comparable to what media companies do as their core business, except that in place of paid content or sponsorship as a measure of success, brands define success by ultimately selling more products or services." - contentmarketinginstitute.com

 

Basically, it means creating content that your audience will like and engage with. This will not only encourage loyalty but, if done correctly, it could create free promotion through sharing/word of mouth etc. 


So, in a nutshell, Lucy offers personalised content pick 'n' mixes.

 

Blog/Social media posts

  • Post including research including secondary imagery

  • Custom imagery artwork

  • Articles

 

Campaigns

Can include viral ideas, all imagery, artwork, written content and social media posts

  • Prices vary depending on size of campaign and outreach

 

Email Marketing

 I can manage your email marketing which includes an investigation into a perfect schedule based on your target market, design and creation, and launch of campaigns. 

  • Single email layout design

  • Weekly schedule (3-5)

  • Monthly schedule (12-20)

  • Custom - get in touch!